Before starting to do something related so digital marketing, you should notice some tips that may aid you to have a general understanding of it. Digital marketing is an emerging tool for marketers but it would be much better if you are careful about how it works and pay attention to avoid making some mistakes.
1.There Is No Digital Strategy, Just Strategy In A Digital World.
There are no rules as everything is changing so fast. Nevertheless you still need to consider about the following things. First, think about your target customers’ persona and how does that translate online. Second, what problems they have and how would you help them solve the problems (motivate them to take the action) online. Lastly, the reasons why you are valuable and you need to know where to reach your customers online as well. And it’s interesting to find that many procedures here are circular instead of being linear. So it’s normal that we never stop modifying anything after analyzing the results and it seems that there is no end here.
2. Content Is Fire, And Social Media Is Gasoline.
Yes, content is the KING and social media drives the most engagement across your marketing mix. So it’s not a smart move for you to just hire some unexperienced interns to handle with your social media platforms – social strategy is playing a critical role in your overall digital strategies, so you are supposed to invest much manpower and material resources into it. After brainstorming ideas, an editorial calendar targeting 3~5 topics should be created to guarantee the efficiency. What’s more, there are many forms of paid media embedded in the social media platforms and they are very effective and measurable. You can regard SEO as content marketing, too – you are optimizing online content.
3. More Searches Take Place On Mobile Devices Than Desktops.
Therefore, keeping enhancing the user experience on mobiles is very important. You can know whether your website is mobile friendly by going to Google Mobile-Friendly Test and entering your web page URL. Nowadays, it’s getting more and more difficult for marketers to decide the attributions for each campaign – customers may search the products on their mobile phones first and make the payments on their laptops afterwards. In fact, it’s said that 93% of people who used mobile to research go on to make a purchase. As a result, you should be aware of your RANKING on the Google search engine results pages both on the mobile devices and desktops – there are two bidding systems.
4. Different Trends In Different Countries.
Although technically speaking the trends are global, the popularity degree of each trend is slightly different in different countries. For example, in Asian countries, the QR code is much more popular than it is in western countries. Similarly, email marketing is almost useless in countries like China but it’s still the most effective marketing tactic in America. There are some other intriguing high-tech trends for marketing including augmented/virtual reality and wearable devices that you’re expected to savvy.
5. Big Data Can’t Tell You Everything.
It’s hard for you to track EVERYTHING on the internet (like the dark social part) and it’s easy for you to get overwhelmed by the tons of information you have collected. Big data is both art and science – how would you interpret the data and show the conclusions matters much more. For marketers, measure what matters most. Focusing on the right metrics and attributing the value across the journey will prove the impact of our marketing and tell the effect of our investments. To measure KPI (Key Performance Indicators) with measurement tools, the first thing is to determine your marketing objective and the marketing channels. Another thing is concerning on the “whales” more when you are doing customer-centric measurement, the segments of your customers who completed high-value purchases. Find them and retain more then. Last but not least, never forget that the aim of digital measurement is to understand and optimize the contributions that digital activities make to the desired business.
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